Websites, Email, and Digital Marketing Strategy

MAXIMIZE YOUR DIGITAL PRESENCE. SONORA CONSULTS

HELP PEOPLE FIND YOU ONLINE

Sonora has over a decade of experience building websites and email programs for nonprofits, journalists, and independent authors.

KEEP YOUR PEOPLE INFORMED

Sonora can help you build and maintain email newsletters and blogs. Her work in email marketing has led to higher-than-industry-average engagement rates.

MAINTAIN TIES WITH YOUR PEOPLE

Sonora’s tip sheets, manuals, and process documents help maintain your success long after consultation.

I am a digital communications professional with over a decade of experience managing websites, building email programs from the ground up, and overseeing digital marketing via social media, blogs, and more.

I have a long career in Washington, D.C.’s nonprofit sector. I’ve worked in philanthropy, anti-hunger, and criminal justice reform. In each space, I increased email engagement from single to double digit percentages, grew email lists, and updated websites to maximize engagement in a forever-changing technological environment. The Internet works hard, but I work harder.

I am also a writer and have published several books. I maintain my own author website, and have also built websites for several authors, including V. Castro, J.A.W. McCarthy, and Jessica Simon. I work with authors and their budgets to create a lasting, effective digital presence where readers and publishers alike can easily find you. Social media is tenuous, but a website you control is forever. Let me build one for you.

So, want to expand your digital presence with someone who’s experienced, professional, accessible, and damn good at their job? Let’s talk.

TESTIMONIALS

V. Castro, Author

“Sonora is a very talented and efficient professional in her field. She helped me create a website that was user friendly and looked good. Sonora is a joy to work with and I will never hesitate to recommend her services.”

See Castro’s website

Rabiah Alicia Burks, Vice President of Communications, National Legal Aid & Defender Association

“Before hiring Sonora, our email marketing at FAMM lacked direction—we sent emails without any real strategy. Sonora completely transformed our email marketing program. From implementing A/B testing to creating tailored audience segments, she brought structure and strategy to our efforts. She ensured compliance with the CAN-Spam Act and introduced innovative approaches that significantly improved engagement. She solely grew our lists and reduced our unsubscribe rates.

“While achieving all of this, Sonora also redesigned FAMM’s website twice, elevating our digital presence. She generously shared her expertise, teaching me how to maintain lists effectively and demonstrating why email is often the most powerful tool for engaging core audiences. Thanks to Sonora, email marketing is now a cornerstone of every communications strategy I develop.”

J.A.W. McCarthy, Author

“I heartily recommend Sonora’s services. If you’ve visited my website, you’ll notice it works. Correctly. She fixed the mess I made of it and gave me tips and instructions so I don’t mess it up again.”

See McCarthy’s website

Evelyn Duffy, Open Boat Editing

“Sonora is a skilled social media manager and website designer. A patient, responsive communicator, she brings both a methodical process and a flexible mindset to her work. I relied on her expertise to refresh and modernize a bestselling author’s website, and she devised and implemented a social media strategy that boosted engagement and enhanced the author’s online presence in conjunction with a major book release. I look forward to working with her again!”

Christopher Ryan, Hybrid Author, Publisher, and Podcaster

“Sonora is a dream to work with. Supportive, patient, prompt, and professional, her expertise made my website an easy to navigate central location for interested people to learn all about what I do. I highly recommend Sonora for those who need help ensuring a website serves their needs.”

See Ryan’s website

Christopher G. Nuttall, Author

“I engaged Sonora to design and construct an online bookstore for me. Communication was very good, we chatted back and forth about my requirements and the limits of the possible, then she put the store together and demonstrated how to use it. She was very responsive to my requests and concerns, and provided a great deal of support during the early days after the store went online. I highly recommend her services if you wish to set up an online bookstore – or any other online store – while lacking the skills and/or time to do it for yourself.”

See Nuttall’s online store

LET’S GET STARTED

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